Ultra Mimi 2015 Campaign.
In a country where powdered milk rules with the perception of "a kid should grow up to be a smart kid", Ultra Mimi, a liquid milk that has enough nutriens to help our kids grow naturally, comes with a message that growing up naturally is more than just being smart, but also being good at heart.
Agency: Bates CHI & Partners
Executive Creative Director: Hendra Lesmono
Creative Director : Oni Satriono
Creative Group Head: Wirastomo Hadi
Art Director : Martcellia Liunic
Copywriter : Melissa Indria Pertiwi
Illustrator : Aditya Pratama
Photographer : Clarissa Peddy
D.I Artist: Pohin
